In 2024, Spotify marked a decade in Brazil, and to celebrate this milestone, decided to honor the 50 most-streamed Brazilian artists of the past 10 years. Together with Oito.ag, a brand experience agency working with Spotify, SupLab designed a unique trophy that reflects each artist's singularity.

Bloco Awards' core challenge was balancing two goals: making each of the 50 artists feel unique, while eliminating any design distinction based on ranking position. We solved this with a generative design system built on code. Using data provided by Spotify, we created exclusive visuals for each artist within the campaign's visual identity, driven by five variables including top track, total streams over those ten years, and playlist adds; each one shaping a specific layout element.