Purpose-driven experiments for uncommon creations

SupLab is a digital design studio grounded in experimentation and technical craft

Immersive LED-lined room at Museu do Amanhã's innovation space, with an interactive light portal

Physical-Digital

Terreiro

Interactive installation

Spotify Bloco Awards

Physical-Digital

Netflix Charms

Digital

Leston

Physical-Digital

Google Gemini @CCXP

Branding

Varias Fita

About

SupLab is a digital design studio that builds uncommon work. Based in Rio de Janeiro, Brasil, we partner with companies and cultural institutions to bring hard-to-explain ideas to life, across digital products, physical-digital experiences, and branding.

For us, great work emerges from collaboration, technical knowledge, and non-stop practice, driven by a process rooted in research and experimentation.

About

Methodology

Empowering creative forces

Code as a design medium

Non-stop practice

Empowering creative forces

Code as a design medium

Non-stop practice

Services

Physical-Digital

We build objects that think and respond. Blending code with physical materials, we design custom hardware that expands campaigns, sparks new forms of interaction, and gives shape to the unimagined.

ServicesInteractive Installations, Custom Hardware, Firmware Development

Digital

We design and build, end to end. From product interfaces to experimental campaigns, we create digital experiences that respond, adapt, and surprise.

ServicesWeb & App Design and Development, Interactive Motion Systems, UX/UI

Branding

We bring the same experimental eye to identity and strategy. Working closely with select partners, we build visual systems and narratives that hold up across every touchpoint.

ServicesVisual Identity, Brand Strategy, Naming, Logo Design, Motion, Guidelines

Consultancy

We embed with your team. Acting as an extension of in-house capabilities, we drive research and development and provide technical guidance to bring experimental creative projects to life.

ServicesR&D, Technical Guidance, Prototyping, Creative Direction

Services

Physical-Digital

We build objects that think and respond. Blending code with physical materials, we design custom hardware that expands campaigns, sparks new forms of interaction, and gives shape to the unimagined.

ServicesInteractive Installations, Custom Hardware, Firmware Development

Digital

We design and build, end to end. From product interfaces to experimental campaigns, we create digital experiences that respond, adapt, and surprise.

ServicesWeb & App Design and Development, Interactive Motion Systems, UX/UI

Branding

We bring the same experimental eye to identity and strategy. Working closely with select partners, we build visual systems and narratives that hold up across every touchpoint.

ServicesVisual Identity, Brand Strategy, Naming, Logo Design, Motion, Guidelines

Consultancy

We embed with your team. Acting as an extension of in-house capabilities, we drive research and development and provide technical guidance to bring experimental creative projects to life.

ServicesR&D, Technical Guidance, Prototyping, Creative Direction

Team

Thiago Leal

Cofounder

Guilherme Durão

Cofounder

Maria Moreno

Designer

Arthur Gaspar

Designer

Team

Clients

Netflix

Spotify

Museu do Amanhã

Google Gemini

Melissa

Museu de Arte do Rio

Nubank

GloboNews

Hood

VTEX

iFood

Museu das Amazônias

Clients