NetflixAds MiniTV was an interactive experience created for Mídia Master 2026, combining behavioral data, digital fabrication, and real-time remote synchronization. At the event's entrance, over 150 participants completed a quick survey on the kind of content they usually watch on Netflix. In return, we gave each one a keychain shaped like a miniature TV, built around an e-paper screen and an embedded microprocessor, connected via wifi to a central server.

Each participant's answers fed a compatibility system that quietly matched their profile to a Netflix series character. At the close of the Netflix Ads talk, every keychain was triggered remotely and in sync, revealing each participant's character all at once. Because e-paper holds its image without power, the reveal outlives the battery, turning each keychain into a lasting record of the experience.